The Indian Premier League (IPL) has evolved into a mammoth as far as advertising spend goes, even in these tough times of global recession.
And even though the TV viewership ratings are lower as compared to last year and the rains are spoiling many of the matches currently being played in IPL in South Africa, the advertisers aren’t complaining and the cricket crazy fans are enjoying it to the hilt.
The IPL has entrenched itself into the psyche on the Indian TV viewers as the ultimate event and is being touted as India’s super bowl.
It is getting serious attention and money from brands, advertisers and media planners who are making adjustments to annual marketing calendars and budgets to be spent on IPL.
Advertisers are believed to be happy with the leverage they are getting with their association with this much hyped event and the trend seems to be strengthening with each edition.
- In: Fairs
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Over 90 Indian publishers are participating in the the forthcoming London Book Fair. These publishers aim at promoting Indian writers, market their publishing rights and explore new business opportunities.
Around 45 leading Indian writers and industry professionals are also expected to participate in this 38th edition of the three-day long London Book Fair.
- In: Exhibition | Seminar
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New Delhi, India, recently hosted an international seminar called “Recalling Chingiz Aytmatov: from Socialist Realism to a Global Humanism”.
Chingiz Aytmatov’s sister Rosetta Aytmatova was an honored guest at the seminar, which was organized by the Jawaharlal Nehru University (JNU), with active support and participation from the embassies of Kyrgyzstan and Russia in India.
A representative delegation from Kyrgyzstan comprising 15 scientists and specialists traveled to Delhi specially to participate in the seminar. An exhibition was also organized in the library of the Jawaharlal Nehru University with the assistance of Kyrgyzstan’s embassy in India.
The seminar was very well attended by scientists and specialists from Russia, Kyrgyzstan, Uzbekistan and India. Students and post-graduates of the Russian Studies Center of the Language, Literature and Culture Department produced a staging of Aytmatov’s works.
Prior to this event, the Jawaharlal Nehru University and the Kyrgyzstan-Russian Slavic University signed a memorandum on cooperation.
Recession is making its presence felt in almost each and every industry.The latest victim of the recessionary economy in India is the event management companies and trade shows organizers. Earlier it was the advertising companies and the publishing community that went down in the first round.
The latest example of the onslaught is the JCK Jewellery Show supposed to be held in New Delhi, India between 27th and 30th June, 2009. The organiser, Reed Exhibitions has postponed the exhibition indefinitely.
This decision emphasises the gloom in the gem and jewellery industry due to the global market slowdown. There is a lack of buyers in the market for luxury items, aka, jewellery, these days and the manufacturers do not want to waste their hard earned money on an event that will not get them healthy return on investment (ROI).
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Posted on: March 21, 2009
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Delhi Events, Trade Shows, Exhibitions India 
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