Delhi Events, Trade Shows, Exhibitions India

The Indian Premier League (IPL) has evolved into a mammoth as far as advertising spend goes, even in these tough times of global recession.

And even though the TV viewership ratings are lower as compared to last year and the rains are spoiling many of the matches currently being played in IPL in South Africa, the advertisers aren’t complaining and the cricket crazy fans are enjoying it to the hilt.

The IPL has entrenched itself into the psyche on the Indian TV viewers as the ultimate event and is being touted as India’s super bowl.

It is getting serious attention and money from brands, advertisers and media planners who are making adjustments to annual marketing calendars and budgets to be spent on IPL.

Advertisers are believed to be happy with the leverage they are getting with their association with this much hyped event and the trend seems to be strengthening with each edition.